From EA:
From the beginning, The Sims has been shaped by our community. This includes custom content creators, whose work helps players make every Sim, and every build, feel more personal.
We’re celebrating that creativity with the launch of The Sims Maker Program, alongside The Sims 4 Marketplace, a new in-game platform designed to support custom content creators, help more players discover their work alongside all The Sims 4 content.
Here’s how it all comes together:
- The Sims Maker Program is a new initiative that allows creators who specialize in custom content to publish officially to The Sims 4 in-game Marketplace. This introduces new ways for them to earn while bringing fresh content to all players around the globe, across every platform.
- The Sims 4 Marketplace is a brand-new in-game destination where players can discover, purchase, and play with official Maker Packs, as well as Expansion Packs, Game Packs, Stuff Packs and Kits created by The Sims team.
- Moola is The Sims 4 virtual currency that can be used to make purchases of both Maker Packs and The Sims 4 Kits in the Marketplace. Purchases of Maker Packs support the Makers.
- The Sims 4 Marketplace launches in-game on PC and Mac on March 17, 2026. The feature will roll out to PlayStation and Xbox players in the next couple of months.
This is an intentional evolution of a multi-year strategy to support custom content creators, expanding from co-developed Kits to Creator Kits and now The Sims 4 Marketplace and the Maker Program. This has all been thoughtfully built over the past few years to expand the reach and celebrate these incredible creatives.
