The Gamers' Temple

Rubik's Cube will be reborn

Rubik's Cube will be reborn

Dateline: 7/16/2025

The Rubik’s WOWCube smart device was revealed today, with pre-orders opening later this year.

From Cubios Inc.:

The Rubik’s WOWCube is a new handheld smart device and gaming platform that’s set to turn the gaming and tech world upside down (and on its side…you see where we’re going with this) by offering an innovative hardware experience for gamers and tech enthusiasts of all ages.

Inspired by the iconic 1980s toy, the Rubik's WOWCube comprises a set of rotatable cubes — except this time, each side houses four screens and a series of gyroscopes, opening up a realm of new interactive possibilities. Shake up classics like Space Invaders and Cut the Rope, get a whole new perspective on viral hits like 2048, or discover all-new games and apps designed to engage your hands and mind in equal measure.

WOWCube at play

The Rubik’s WOWCube also hosts a software aspect, built as a platform for developers to create and upload their games, apps, and more. Designed as an open platform, Rubik’s WOWCube empowers developers to create original games, utilities, and interactive experiences. The built-in SDK and developer portal open a new frontier of tactile, physics-based digital design, with tools and support to help creators bring ideas to life in 3D space.

“We’re incredibly excited to bring the Rubik’s WOWCube to a wider audience,” said Max Filin, Co-Founder and CEO of Cubios Inc. “The original WOWCube taught us a lot about designing a new way to experience gaming and designing a new platform for developers to build upon. In the two years since we launched the original, we listened to the feedback we received and used it to improve not just the product, but also our approach to how we designed it. This iteration not only implements all our learnings but is also now officially part of the iconic Rubik’s family.”

WOWCube on desk

In addition to giving the original 3D puzzle a new twist, the Rubik’s WOWCube is also proudly authenticated by STEM.org. This endorsement further supports the team’s goal for the WOWCube to be both an engaging gadget and a unique, hands-on device that transforms daily entertainment into a cognitive workout.


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