Rock Band to feature full-length album downloads
Harmonix and MTV Games announced today that The Who’s Who’s Next will become the first full length album available as a digitally-distributed game level for Rock Band.
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“Offering entire albums for play on the Rock Band platform is a monumental step forward in Harmonix’s ever present quest to provide new ways for people to interact with music and creating the most authentic music experience possible,” stated Alex Rigopulos, co-founder and CEO, Harmonix. “This will give players the opportunity to play through the entire album set list of arguably some of the most influential rock albums of all time and brings them one step closer to what it feels like to be a true rock star.”
Who’s Next will be the first album available for Rock Band owners to purchase soon after the game’s release with new content plan ned every week following Rock Band’s launch this Holiday. Universal Music Group along with other top record labels and music publishers announced earlier this year an unprecedented partnership with Harmonix and MTV to provide music for Rock Band, with this artist being the first of many being announced in the months ahead.
“Rock Band empowers users to interact with the music they love in a completely new way. This type of consumer engagement is vital in today’s marketplace. We fully support licensing opportunities that allow consumers to have their music their way and it’s a home run because of its cultural relevance,” said Mike Davis, EVP/GM, Universal Music Enterprises.
"The Who's Who's Next is crystallized as one of the great mom ents in music history," stated Jeff Yapp, EVP, MTV Program Enterprises. "This is the first of many legendary albums available for download in Rock Band as a digitally-distributed game level. This enables us to connect music fans and gamers with the artists and songs they want to play so they can experience these historic moments through Rock Band.”
The Who’s Who’s Next (1971 Release)
Influential British rock band The Who, featuring legendary guitarist Pete Townshend, has agreed to make its 1971 album Who’s Next the first downloadable album available for Rock Band gamers. Considered by many to be The Who's greatest album, Who's Next has also been named one of the best albums of all time by VH1 (#13) and Rolling Stone (#28).