EA Sports rebranding soccer franchise
EA SPORTS FC will be the new brand for the company's line of soccer/football games.
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|From EA Sports:|
FC will become EA SPORTS platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans through console, mobile, online and esports products.
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Over the coming days, the EA SPORTS FC brand will debut in more than 100 matches across the biggest leagues in the world. Football fans will see the new brand identity in the wild for the first time through EA SPORTS partners, including the Premier League, LaLiga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more. Voices from across the world of global football are joining EA SPORTS to begin a new era for the game, with hundreds of leagues, teams, brands and athletes sharing the EA SPORTS FC logo through their platforms today.
“This is where the story of EA SPORTS FC begins. We’re building on 30 years of leadership and history creating experiences that bring the global football community together and continuing to take it into a fan-first future,” said Nick Wlodyka, SVP & GM, EA SPORTS FC. “EA SPORTS FC will be a symbol for the sport, a symbol of innovation and change, and we’re energized to show our fans more about the future in July.”
The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, triangles. From passing techniques to set plays, the shape has also been woven into the DNA of EA SPORTS football experiences for decades; from the isometric angles of our very first 8-bit experiences and the triangular polygons that make up every pixel of our most modern games, as well the iconic player indicator symbol that appears above every athlete in every match. You can learn more about the brand identity and design language, here.