Hot Wheels Unleashed launches design contest

The Hot Wheels Unleashed Design Battle challenges players to design a livery for the Hot Wheels Rodger Dodger, with the winning design turned into a real toy.

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From Milestone:

For over five decades, Hot Wheels has pushed the limits of automotive performance and design – celebrating the designers & builders whose relentless passion, unlimited vision, and endless hours of elbow grease fuel the creation of the beloved toy cars. Today, Hot Wheels honors this same garage spirit, now in digital form, through the launch of the Design Battle contest. The contest runs between Jan. 14, 2022 and Feb. 14, 2022.

Participants will design a livery for the Hot Wheels Rodger Dodger die-cast model using the in-game Livery Editor. The winning Rodger Dodger will be transformed into a real, physical Hot Wheels toy (scale 1:64) available for purchase globally in December 2022.

The winner will be chosen by a special judging panel of Mattel’s world-class designers:
• Ted Wu - Vice President and Global Head of Vehicle Design, Mattel
• Bryan Benedict - Director of Product Design, Mattel
• Dmitriy Shakhmatov - Manager of Product Design, Mattel
• Jerry Thienprasiddhi - Principal Graphic Designer, Mattel

Rules and FAQ here:

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