Mountain Dew & Doritos to give Call of Duty: Advanced Warfare gamers Supply Drops


Date
8/21/2014
Source
Mountain Dew
Summary
The Mountain Dew & Doritos Fuel Up for Battle promotion will award gamers with exclusive in-game gear for Call of Duty: Advanced Warfare and the chance to win an Xbox One system.

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From Mountain Dew:

With the Mountain Dew and Doritos ‘Fuel Up for Battle' promotion, gamers in select markets around the world will have the opportunity to customize their Call of Duty: Advanced Warfare multiplayer gaming experience by accessing exclusive (until Feb. 15, 2015) in-game gear through the title's exciting, brand new ‘Supply Drops' reward system.

Starting October 6, fans in the U.S. can collect codes from specially marked packages of DEW and Doritos products and enter them online at www.DewandDoritos.com to enhance their gaming experience and create a unique identity for their advanced soldier by unlocking exclusive (until Feb. 15, 2015) Dew and Doritos in-game gear. Fans can customize their character with accessories such as an exoskeleton, heavy vest kit, helmets, goggles, boots and more. Further elevating the experience, gamers will also be able to unlock double XP and rapid supply rewards. Every code entered from DEW and Doritos packages unlocks Call of Duty in-game rewards and each code entered will also provide a chance to win an Xbox One, the all-in-one games and entertainment system from Microsoft.

"We're thrilled to bring together with Call of Duty such iconic brands as Mountain Dew and Doritos in a compelling and fun way that benefits both of our respective communities," said Ashley Maidy, vice president of licensing and partnerships, Activision Publishing, Inc. "So, with the exclusive in-game gear waiting for DEW and Doritos consumers, gamers just need to fuel-up and login."

"As in-game experiences evolve, the DEW and Doritos brands are constantly looking for ways to bring those cutting-edge ideas to life offline through unique promotions and exclusive opportunities for our fans," said Greg Lyons, vice president of marketing, Mountain Dew. "As a brand with an endemic gaming heritage, we are excited to be able to offer this massive gaming community unique access to Call of Duty: Advanced Warfare's next generation ‘Supply Drop' platform."

"The Dew and Doritos ‘Fuel Up for Battle' promotion is a great example of PepsiCo's strength in delivering an integrated food and beverage marketing campaign," said Jeff Klein, vice president of marketing, Frito-Lay. "Our unique ability to bring consumers exclusive experiences through our long-standing legacy of partnerships and programs around blockbuster video games, demonstrates why we are Better Together."

As gamers have come to expect year after year, Mountain Dew is bringing back tried and true gamer-favorite - Mtn Dew Game Fuel Citrus Cherry - and a bold new flavor - Mtn Dew Game Fuel Lemonade - for a limited time only. Both products will hit shelves in the U.S., beginning October 6.

Fans can also participate in the ‘Fuel Up for Battle' promotion by purchasing any 3.375 oz. specially marked bag of Doritos Nacho Cheese, Doritos Cool Ranch, Doritos Spicy Nacho or Doritos Dinamita Chile Limon flavored chips, beginning October 6.

Call of Duty: Advanced Warfare jolts players forward in a groundbreaking experience that's ripped-from-the-headlines-of-tomorrow, envisioning a future where both technology and tactics have evolved to create a new era of combat. The narrative begins in the year 2054, the Atlas Corporation, a private military corporation (PMC), has emerged with the power to rescue humanity after a global attack on its military and infrastructure. Empowering players with new, cutting-edge exoskeleton abilities and an advanced arsenal with new weaponry, vehicles and high-tech gear, players can join the ranks of a highly-trained, specialized unit committed to restoring order.

It all starts with the Call of Duty: Advanced Warfare exoskeleton and the fundamental way it changes player movement delivering a new level of tactical combat. Speed, strength, agility, and verticality transform how you play. New abilities, movements, perks, equipment and weapon classes offer fans the most personalized, customizable and reward-based Call of Duty multiplayer. It all comes together to make each player feel like a tier one soldier of the future. In Call of Duty: Advanced Warfare customization begins with Supply Drops, bringing a new reward system that provides players with billions of reward combinations into multiplayer. Delivered through both play time and in-game challenges, Supply Drops reward players with items, including Custom Weapons, Character Gear and Reinforcements.


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