The Sims 4 release date revealed at E3

"On September 2 our fans will be able to experience why we believe The Sims 4 is the best life simulation game ever," said Rachel Franklin, VP and Executive Producer for The Sims 4. "These are brand new Sims whose traits, emotions and aspirations combine to define more meaningful personalities than you've ever played with before. You decide not only what they look like, but more importantly, who they are. The combination of these new Sims, our powerful new creative tools, and the all-new Gallery add up to the best game we've ever made." The Sims 4 takes this best-selling franchise to an entirely new generation. Our new Sims have been reinvented into smarter, emotionally rich characters who come to life through a combination of their free will and player direction. Players control the mind, body, and now the heart of these new Sims and bring their stories to life with richness and texture that has never before been possible in the franchise. Pair these revolutionary new Sims with brand new creative tools that are powerful, tactile, and easy to use, and the all-new Gallery, which allows players to access other players' The Sims 4 user generated content directly from the game, and the result is a stimulating new gameplay experience that powers a new era for The Sims.