The Sims 2 Guide and FAQ

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5.4 Maintaining Relationships
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Maintaining relationships can be a very hard thing to do in the Sims. However if
done the right way, it can also be a very easy thing to do.

Some people believe that the only way to maintain enough friends to succeed 
through to the top of any career path is to have a stay at home sim. And in
many ways this can be true. However below are a number of tactics that can be 
used to keep any number of friends.

   Tip - If you talk to a friend at least once a week, they will retain enough
         relationship rating to keep them as your family friend.

If you follow the rule of the stay at home sim then you can easily maintain 
around 14 friends. If you do not use the stay at home sim then you can still 
maintain, with two Sims, around 10 friends with much problems.

The key to maintaining relationships in the Sims 2 is with parties. Hold a party
every time you have a day off. It does not matter how well the party goes, it 
provides the best opportunity it keep the relationship score up. Plus in many 
cases it will help fulfil your Sims wants. I recommend that you invite only 2
Sims to each party. This allow you to control better all interactions that take 
place.

If you do not like to have parties then try to interact with at least one friend
each day, if that by inviting them over, talking on the phone, or by chatting 
online.