From Midway: Set in the neighborhoods of Los Angeles, the player controls his own destiny, embarking on a personal quest to become tomorrow's NBA phenomenon. For the first time ever in the NBA Ballers franchise, the NBA Ballers: Phenom story mode allows the unique opportunity to develop both on and off-the-court adventures. Players can follow the Baller's dream by getting noticed on the court and drafted into the NBA, as well as become an entrepreneur off-the-court complete with clothing line, record label and movie deal.