Video Gaming News - December 2002
Foster City, CA (December 18, 2002) - Sony Computer Entertainment
America Inc. announced today that it is teaming up with the H.J. Heinz Company
for The Bagel Bites Extreme Redeem Auction.
"Our loyal and extensive fan base is incredibly enthusiastic about extreme
sports, whether it is on the PlayStation 2 or in their everyday life," said
Sharon Shapiro, director, promotions, Sony Computer Entertainment America. "The
Bagel Bites Extreme Redeem Auction provides us with a great opportunity to
connect with this enthusiasm."
From Sony:
The Bagel Bites Extreme Redeem(TM) Auction, a program that gives consumers
the chance to win top prizes including snowboarding lessons with
PlayStation-sponsored world champion snowboarder, Shaun White. PlayStation(R)2
and ATV Offroad Fury(TM) 2 will be featured on more than 20 million Bagel
Bites(R) or Hot Bites(R) package backs as well as in a print and a TV ad
campaign.
To participate, consumers simply collect points from the specially marked
package backs and then log onto the Bagel Bites Web site,
www.bagelbites.com/auction, to bid on hundreds of prizes with their
accumulated points. The promotion kicked off this December and runs through
April 2003.
Sony Computer Entertainment America is proud to provide the top prizes for
the auction, including lessons from world champion snowboarder and PlayStation 2
fan, Shaun White. One of the youngest rising stars in the professional
snowboarding circuit, Shaun White already has a long list of wins including the
Vans Triple Crown overall title, and first place finishes at the 2002 Sims World
Championship Slopestyle and 2002 Toyota Big Air in Tokyo, Japan. As part of the
prize, the lucky winner will not only get to ride with a world class
snowboarder, but will also enjoy a trip for four with a five-day, four-night
stay at an exclusive winter resort.
The ATV Offroad Fury 2 inspired prize includes a fantasy trip for four to
Lake Tahoe, California where the winner will enjoy a four-day, three-night stay
with an all day tour including ATV lessons in the High Sierras.
ATV fans can look for ATV Offroad Fury 2 on store shelves and brush up on
their offroad skills to make the most out of the trip. ATV Offroad Fury 2 is the
first online racing title for PlayStation 2 that supports up to four players per
game through a broadband or dial-up connection via the Network Adaptor
(Ethernet/modem) (for PlayStation(R)2).
Additional prizes in the Bagel Bites Extreme Redeem include PlayStation 2,
videogame sets (including ATV Offroad Fury 2, Sly Cooper and the Thievius
Raccoonus(TM), Ratchet & Clank(TM) and Jet X20(TM)), and extreme sports prizes
such as a Shaun White autographed snowboard.
For more details on PlayStation sponsored prizes, just visit
www.us.playstation.com/extremeredeem.
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