Video Gaming News - November 2003
Santa Monica, CA (November 3, 2003) - Activision today announced that
PUMA shoes will appear on the stars of True Crime: Streets of LA.
From Activision:
Video games are taking to the runway when Nick Kang, the virtual star of
Activision Inc.'s (Nasdaq: ATVI) highly anticipated holiday title, True Crime:
Streets of L.A., debuts selections from PUMA's spring 2004 collection at the
game's launch party. As the first video game character turned fashion model,
Kang will unveil new PUMA apparel and footwear including the Antitaste and
Motorsport collections.
Additionally, as part of PUMA's relationship with Activision, the company has
also "outfitted" various characters in True Crime: Streets of L.A., including
Nick Kang, with its latest fall 2003 collections. Selections from the fall
apparel and footwear line will be featured on Kang and other non-player game
characters.
"We knew True Crime: Streets of L.A. was going to be a massive hit," said
Barney Waters, Director of Marketing, PUMA North America. "Video gaming has such
a diverse appeal, it's a new medium for PUMA to utilize to interact with our
consumers and Nick Kang looks great in our gear."
True Crime: Streets of L.A. features an all-star voice cast of top Hollywood
talent including Christopher Walken, Gary Oldman, Michael Madsen, Russell Wong,
Michelle Rodriguez, Ron Perlman, CCH Pounder, James Hong, Mako, Keone Young and
Snoop Dogg, the "Dogg Father" of hip-hop, who is also an unlockable, playable
character in the video game. When players unlock Snoop's character in "Dogg
Patrol" mode, they can play as him and roll through the streets in a custom
convertible, complete with hydraulics, while looking for random crimes to solve
and criminals to take down.
True Crime: Streets of L.A. will be supported by a soundtrack Produced by
Vybe Squad Records that will debut more than 20 original music tracks performed
by such renowned West Coast rap artists as Snoop Dogg, Westside Connection (Ice
Cube, Mac 10 and WC), Warren G, KAM, Jayo Felony, Boo Yaa Tribe, Easy-E Jr.,
among others
In True Crime: Streets of L.A., players assume the role of rogue Elite
Operations Division operative Nick Kang, a badass ex-cop, whose brutal
reputation and lethal skills have landed him the nasty task of taking down the
Chinese Triad and Russian Mafia cartel that has turned the City of Angels into a
war zone. Players take part in explosive gun battles with double fisted
firepower, devastating martial arts brawls, and high-speed shootouts across 240
square miles of L.A., which has been accurately recreated digitally. The game's
unique branching missions include locating hostile witnesses, infiltrating
criminal-invested locations, taking out evasive informants and busting the
heavily armed and deadly bad guys.
The game was developed for Activision by Luxoflux and will be available for
the PlayStation®2 computer entertainment system, the XboxŇ video game system
from Microsoft and the Nintendo GameCube(tm) and has been rated "M" ("Mature" -
Blood and Gore, Mature Sexual Themes, Strong Language and Violence) by the ESRB.
Scheduled to begin shipping to retail outlets on November 3, 2003, True
Crime: Streets of LA will be available at PUMA concept stores nationwide.
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