Video Gaming News - October 2003
Calabasas, CA (October 15, 2003) - THQ Inc. and Nickelodeon today
began shipping Tak and the Power of Juju for the PlayStation 2, Gamecube, and
Game Boy Advance to retailers throughout North America.
From THQ:
Developed by Avalanche Software, Tak marks the first release under THQ and
Nickelodeon's previously announced relationship dedicated to creating,
developing and publishing original videogame content with multi-media franchise
potential through Nickelodeon's television, movie, online, magazine and consumer
product network.
"Tak and the Power of Juju" launch activities extend through Tuesday, Oct.
21, when THQ and Nickelodeon executives are scheduled to open The NASDAQ Stock
Market with the Tak costume character on hand. Tak will also be celebrating on
Nickelodeon's U-Pick Live program on Oct. 20-21 with up-and-coming band
Wakefield's performance of Tak's theme song, a remake of Iggy Pop's "Real Wild
Child."
"The release of `Tak and the Power of Juju' marks the first time a major
media company and a videogame company have joined forces to create an
intellectual property for initial release into the videogame arena with the
express intent of migrating the property to TV and other key entertainment
media," said Brian Farrell, President and CEO, THQ. "By combining the incredible
creative talents at Nickelodeon with THQ's global publishing expertise and
Avalanche's compelling gameplay, we have delivered a multi-media property
starring a strong lead character that resonates with kids, as well as a great
game with almost ubiquitous awareness among our target demographic."
"We are delighted that what was an idea just a few years ago is now an
extremely unique property with tremendous appeal," said Stephen Youngwood,
Senior Vice President, Nickelodeon Media Products Group. "The launch of Tak is
meaningful not only because we are delivering a great videogame to consumers,
but because we have pioneered a whole new way of creating a multi-media
franchise."
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