Video Gaming News - October 2003
Redmond, WA (October 7, 2003) - Nintendo today announced a pre-sell
offer and a nationwide mall tour for Mario Kart: Double Dash!!, available Nov.
17.
From Nintendo:
The $10 million marketing campaign for Mario Kart: Double Dash!! is led by a
limited pre-sell offer, giving consumers who reserve a copy of the game at
select retailers a free bonus disc at the time of purchase. The extra disc is
loaded with playable game samples and sneak-peek movies of upcoming software.
Consumers also can test drive the game more than a month before its launch. The
Nintendo "Who Are You?" Tour takes Mario Kart: Double Dash!! and a variety of
games to 12 cities across the United States, starting on Oct. 31 in both San
Francisco and Boston. Playable demos of Mario Kart: Double Dash!! also will be
available at retailers nationwide starting in early November.
"Mario Kart has been one of best-selling franchises in Nintendo's history,
selling more than 20 million units worldwide during the last 11 years," says
George Harrison, Nintendo of America's senior vice president for marketing and
corporate communications. "The latest version, Mario Kart: Double Dash!!,
arrives just in time for the holiday season and is anticipated to be one of the
hottest titles of the year."
The bonus disc includes playable Nintendo GameCube previews of Mario Party 5,
F-Zero GX, Teenage Mutant Ninja Turtles by Konami, Star Wars: Rogue Squadron
III: Rebel Strike from LucasArts and Sonic Heroes by Sega. The disc also
includes movies of 1080(degree): Avalanche, Kirby Air Ride, Pokemon Colosseum,
Final Fantasy: Crystal Chronicles, SpongeBob SquarePants: The Search for Bikini
Bottom from THQ, and Harry Potter: Quiddtich World Cup and NBA Live 2004 from
Electronic Arts. In addition, exclusive content for the Game Boy Advance game
Fire Emblem will be included.
Mario Kart: Double Dash!!, at an MSRP of $49.99, sets the benchmark for
competitive gameplay with double the arsenal, faster action, gorgeous graphics,
bigger battles and frantic competition. Players now can choose two characters
per kart and use their special abilities and a slew of items to their strategic
advantage. The wide range of options allows players to decide if they prefer the
size, robust kart and giant banana peels of Donkey Kong or the classic fireballs
and steady handling of Mario. No matter the choice, the outcome is pure chaos as
eight characters dole out damage in a mad dash to the finish line.
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