Video Gaming News - October 2002

Edison, NJ (October 15, 2002) - Majesco today announced that BloodRayne has shipped two weeks earlier than originally scheduled.  Supported by a multi-million dollar "lethal erotica" marketing campaign, BloodRayne is now available for the Xbox, PlayStation 2, and Nintendo GameCube.

"Perfectly infusing all the essentials of an exceptional video game -- non-stop action, sex appeal, weaponry, and elements of the supernatural -- BloodRayne has the potential to become one of gaming's premier franchises," said Ken Gold, Vice President of Marketing. "The release of Majesco's first original title is a major milestone in the growth of our publishing business and underscores our commitment to creating high-quality gaming experiences."

From Majesco:

Set in the late1930s, BloodRayne introduces the sexy, supernatural Agent BloodRayne. An unholy union of human and vampire, Agent BloodRayne was raised and trained by a secret government agency to hunt down and eliminate supernatural threats. Now she must take on an occult faction of Nazis to prevent them from unleashing creatures of unfathomable terror in their quest for world domination.

Agent BloodRayne's lethal repertoire includes inhuman strength, spectacular leaping and acrobatic skills, aura vision, zoom vision and slow-motion perception that enables her to weave in and out of bullets. By feeding off the blood of other creatures, she is able to sustain her life force, however her undying thirst for blood compels her onward until she is driven into 'Blood Rage' where she achieves a new set of unstoppable fighting combos and deadly attacks.

Developed by Terminal Reality and driven by their new Infernal Engine, BloodRayne delivers fast-paced, battle-heavy action from a third-person perspective, coupled with unique cinematic horror elements. Ultimately, BloodRayne's lavish graphics, exotic 3D environments and chilling sound and camera effects immerse players in a terror-filled world.

Additional game play features include:

• Non-linear game play through more than 40 levels and 3 massive worlds: Louisiana, Argentina and Germany;
• Special Dhampir abilities: Suck blood for health, use slow-motion, zoom and aura visions to aid in death dealing. Pull off fantastic acrobatic moves to bend the environment at will;
• Dispatch enemies with Agent BloodRayne's blades and kicks for awesome, acrobatic combat;
• Revolutionary control allows Agent BloodRayne to target multiple enemies with each hand simultaneously;
• Agent BloodRayne can use and carry any of her enemies' weapons, including guns, explosives and rocket launchers, and automatically drop and pick up weapons to optimize her inventory;
• Fast-paced combat against Nazis, mutants, swamp creatures, ancient parasitic monsters and blood-sucking beasts.

BloodRayne is supported by Majesco's "Lethal Erotica" marketing campaign, which includes widespread print advertising, strategic cross promotions, extensive retailer support, and a gripping TV commercial running on national cable and syndicated shows through November. Additionally, Majesco has organized consumer sweepstakes with some of the Internet's most highly-visited websites, including Playboy.com, SportsLine.com, WWE.com, and UGO.com to promote the launch of BloodRayne.

Consumers looking for more information on BloodRayne can visit the official Majesco site at www.BloodRayne.com. The site contains continually updated movies and screen shots from the game; additional background on the interactive world's most deliciously wicked hunter of evil; unique downloads and other special features.

BloodRayne is available nationwide for a suggested retail price of $49.95 across all platforms and will be available for the personal computer early next year.

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