Video Gaming News - September 2005
New York, NY (September 21, 2005) - 2K Sports and Nike today announced
that they have partnered on the release of NBA 2K6 video game.
From 2K Sports:
This relationship marks the deepest integration into video games ever for
Nike, with authentic footwear, the use of performance attributes associated with
specific footwear models and the first ever video game integration of the Nike
iD shoe customization function. In addition to Nike footwear, the game also will
feature athletes wearing other Nike brands including Jordan and Converse.
"The relationship between 2K Sports and Nike is about the natural union of two
leading brands synonymous with sports, competition and innovation," said Erik
Whiteford, vice president of marketing, 2K Sports. "Through this relationship,
our aim is to deliver a truly unique basketball experience that taps into the
intense passion and energy of the sport."
"Partnering with an industry leader like 2K Sports allows us to deliver new and
rich experiences with the Nike brand and also to provide more authentic gameplay
for the consumer," said Ralph Greene, US Basketball Brand Director, Nike.
Among the most compelling elements of the partnership is the integration of the
Nike iD shoe customization feature within the game functionality. In 24/7, NBA
2K6's Streetball Mode, players dribble across North America and compete in
various streetball tournaments. As players advance through the mode, a new pair
of Nike Basketball shoes is awarded to the user. Each shoe earned is then added
to the player's Nike Shoe Locker. The shoes are classified based on Nike's
Flight, Force and Uptempo categories and give the user enhanced performance when
worn in the game. The player must choose the best performance characteristics,
such as greater speed, to defeat the opponent. Once shoes are collected in the
locker, gamers can use the exclusive 24/7 Nike iD customization feature to
personalize their shoes. This feature mirrors the real-world customization
capabilities accessible at the Nike iD web site (www.nikeid.com).
Other key components of the 2K Sports and Nike in-game integration include:
- Nike Shoe Locker - As gamers fill up their locker with the Nike shoes they've
won in various streetball challenges, they will have the option to return to
their locker throughout the mode and select shoes that will favorably affect
their ability in future competitions. The virtual shoe attribute boosts are
aligned to the true-to-life performance benefits of each particular Nike shoe.
- Nike and 2K Sports to cooperatively launch new shoes - Throughout the upcoming
NBA season, secret codes will be announced allowing users to unlock newly
released Nike signature shoes in the game. These shoes will be found exclusively
in NBA 2K6.
- In standard gameplay mode, over 200 Nike athletes will be wearing their actual
Nike shoes.
- NBA 2K6 will also be featured within NBA.com and the Nike Basketball web site
(www.nikebasketball.com) throughout the season.
- Collector's editions of 2K Sports / Nike shoes to be released to the sneaker
enthusiast community. Each collector's shoe will be bundled with a copy of NBA
2K6.
NBA 2K6 will hit the courts with all the ingredients necessary to continue its
reign as the #1 rated professional basketball game*.
NBA 2K6 will debut this fall for the PlayStation 2, Xbox, and Xbox 360. For more
information, please visit
www.2Ksports.com
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