Video Gaming News - September 2002
Redwood City, CA (September 3, 2002) - EA Sports and ABC Sports are
bringing Monday Night Football fans a new way to watch the games this season
with an analysis by John Madden using Madden NFL 2003. During all 17 games this
season, John Madden will use Madden NFL Football to breakdown the weekly
match-up and analyze key aspects of the game. This will be the first time that
the Madden NFL game technology has been incorporated into the actual, in-game
network broadcast. This segment will debut Monday night, September 9 during the
first Monday Night Football Game of the regular season.
Using Madden NFL 2003, ABC Sports can put a "virtual" camera in any location
within an animating play and can track the camera across almost any path while
the play is in motion. Madden NFL 2003 allows ABC Sports to show its viewers
footage that could not be accessed from actual field cameras or from real game
footage due to the sophisticated technology in Madden NFL 2003. As a result, ABC
Sports will use Madden NFL 2003 to illustrate John Madden's unique analysis
inside the broadcast itself to entertain its viewers in an unprecedented format.
"Using the EA SPORTS- Madden NFL 2003 technology allows Monday Night Football
to uniquely explain the intricacies of NFL Football in a clear and entertaining
fashion. We are extremely excited about the relationship," said Fred Gaudelli,
executive producer, Monday Night Football.
"We're thrilled with the opportunity to make history and bring this
technology to Monday Night Football," said Chip Lange, vice president of
marketing for North America EA. "Nobody has ever used graphics like these in a
live, in-game broadcast before. We pioneered this way of breaking down games
several years back but now with technology as powerful and sophisticated as the
Madden NFL 2003 engine, we can actually move this analytical tool to where it
has the most punch-inside the broadcast itself. John loves to telestrate the
plays and what better way to explain in detail than with his own videogame that
he helped create 15 years ago. Monday Night Football viewers really will be
amazed with what we feature each week this season."
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