Video Gaming News - August 2004
Redwood City, CA (August 27, 2004) - Electronic Arts and A&M Records
released details today on plans to have The Black Eyed Peas provide and produce
the soundtrack to the videogame and their likenesses as characters for The Urbz:
Sims in the City.
From EA:
In an extraordinary collaboration across the two industries, the
game will include exclusive versions of nine tracks from the upcoming Black Eyed
Peas’ album “Monkey Business” due out this fall. These songs are being recorded
specifically for the PlayStation 2, the Xbox, and the GameCube versions of the
game.
The Urbz: Sims in the City is EA’s latest franchise under EA GAMES™ brand, based
off of the number one selling people simulation game, The Sims™. For the first
time, Sims are moving to the city and it’s all about your reputation. Unlock all
nine districts in the city that never sleeps and gain access to all the hottest
VIP spots until you reach the highest penthouse in the sky and acquire control
of the entire City. Band members Will.I.Am, Fergie, Taboo and Apl.de.Ap appear
in the game as musicians teaching players hip social moves and unlocking
reputation-enhancing missions. All the while, players can groove to the newest
Black Eyed Peas songs custom mixed by Will.I.Am in Simlish, the game’s authentic
quirky language.
“This is an unprecedented collaboration,” said Steve Schnur, Worldwide Executive
of Music and Audio at Electronic Arts. “Never before has a band gone back in to
the studio to re-record their album in another language, specifically for a
game. Once again, EA has set the bar higher than ever before.”
The Black Eyed Peas began in the surrounding areas of Los Angeles and have since
become a worldwide phenomenon. Their third album, Elephunk, has been on the
Billboard Top 40Album Chart for over 53 straight weeks, and has sold more than 6
million copies worldwide. The band has also been nominated for three MTV 2004
Video Music Awards for Best Hip Hop Video, Best Dance Video and Best
Choreography. The show airs on Sunday, August 29.
“The Black Eyed Peas music and band members themselves are a perfect fit for the
attitude and feel of The Urbz: Sims in the City,” said Sinjin Bain, Executive
Producer and Vice President. “The Band’s music embodies the same sense of fun
and energy as the game and we look forward to giving players the opportunity to
experience music remixed with gaming at its fullest.”
The Urbz: Sims in the City will ship in November 2004 for all consoles as well
as the Game Boy Advance and the Nintendo DS.
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