Video Gaming News - August 2004
Redwood City, CA (August 10, 2004) - Electronic Arts and Atomic Toys
today released details on a joint partnership for the creation and distribution
of the first Sims toyline to stores this fall. EA will provide the art and
concept for the toyline while Atomic Toys will produce the actual toys.
From EA
Atomic Toys will produce the first line of toys, titled
Miniopolis Urbz, based on the characters and pets from the game’s GBA version
and will ship simultaneous with the game in early November. Console characters
will be available later in the year in time for the holidays.
The Urbz: Sims in the City is EA’s newest franchise bringing the widely-popular
Sims characters to the city. It’s all about your reputation as you journey from
each of the nine districts while accomplishing various jobs and maintaining your
reputation level until you gain access to the highest penthouse in the sky and
become the biggest player in the city.
“We’re excited to be working with Atomic Toys on this new project,” said Sinjin
Bain, VP and Executive Producer. “Creating a line of collectible characters
based on our games has been something we’ve wanted to do for our fans for some
time.”
“EA is the leader in their industry which makes them the ideal partner for us.”
said Chance Roth, President of Atomic Toys.
« Back to last page · News Page »
 | 
