Video Gaming News - June 2002

Irvine, CA (June 26, 2002) -  Interplay Entertainment Corp. and Journeys, a teen footwear lifestyle retailer, announced today a national promotion showcasing Interplay's game Hunter: The Reckoning exclusively for Xbox. The promotion will start July 1, 2002 in 560 Journeys stores nationwide and will feature a contest and special offers from Journeys footwear and other sponsors.

For the promotion, which runs through July, every customer will have the opportunity to enter an online sweepstakes with a chance to win valuable products from Interplay, White Wolf, GameStop, nVidia, Dolby, MonsterCable, Royal Elastics, and Microsoft. The promotion will be supported by a national radio, online and in-store advertising campaign.

"Journeys has a customer base that perfectly matches our demographic for Hunter: The Reckoning," said Barbara Gleason, Interplay Director of Marketing. "Working with Journeys enables us to generate high-level interest and exposure for our games to a more mainstream audience."

"One of the key components to our marketing strategy at Journeys is finding unique ways to promote and reflect our customers' lifestyle," said Bret Moore, VP of Marketing and eCommerce for Journeys. "Since entertainment is such an integral part of our customers' lifestyle it makes sense to team up with one of the top video game publishers in the marketplace."

From Interplay:

Set in White Wolf Publishing's World of Darkness, Hunter: The Reckoning has received strong editorial acclaim from both gaming and mainstream press. Due to the high retail demand for Hunter: The Reckoning, the initial production has sold out and the game is currently in its third production. For more information, log on to http://www.interplay.com/hunter or visit your local video game retailer.

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