Video Gaming News - May 2004

New York, NY (May 6, 2004) - Atari and fashion designer Marc Ecko, creator and founder of the urban lifestyle brand Ecko Unltd, are joining forces to create a video game based on urban culture and graffiti art.

From Atari:

In graffiti terms, "getting up" means getting your name (or tag) out and visible. In announcing the partnership, Bruno Bonnell, Chairman and CEO of Atari, said, "Videogames have become a huge part of the urban lifestyle but no game has yet to truly capture the look, attitude, action or sound of urban culture. We have an incredible opportunity to change that....to be the first to get it right and share the authentic experience with gamers worldwide. Marc's vision of Getting Up fuses his expert knowledge of youth culture, his talent as a graphic artist and his passion for gaming. It's nothing less than extraordinary and Atari is thrilled to be a part of it."

Marc Ecko, said, "This game will be genre-defining. Revolutionary. We will put the flag in the ground of popular culture with Getting Up. Over my seven-year journey to get this thing made, I have had the good fortune to have met and explored opportunities with many different publishers. Atari allowed me the freedom to challenge the status quo manner in how games are developed, and that is precisely why it is the ideal home for this title. This is a dream come true for me."

Marc Ecko's Getting Up: Contents Under Pressure is being developed by The Collective and is currently slated for release in June 2005. More details about the game will be released in the weeks to come.

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