Video Gaming News - April 2004
Scottsdale, AZ (April 29, 2004) - Co-publishers Groove Games and ARUSH
Entertainment today announced that their upcoming title Playboy: The Mansion
will be available on the Xbox during the 2004 Holiday season.
From ARUSH:
Currently under development at Cyberlore Studios, Playboy: The Mansion is a
unique gaming experience that seamlessly combines intriguing social interaction,
party-throwing simulation and empire- building challenges.
"This is a dream project for a development studio," said Joe Minton, CEO of
Cyberlore Studios. "We're putting all eleven years of our experience and
expertise into making this an outstanding game."
The player steps into the virtual slippers of world-famous Playboy Founder Hugh
Hefner, building Playboy Magazine and the Playboy Mansion into dynamic cultural
icons. Gamers also will live the lifestyle, rubbing elbows with stunning women
and popular celebrities, and share the mystique of the Mansion by hosting
extravagant, exciting parties. Crafty management of the Mansion's social scene
will be required to keep the business end of things thriving. Scoring hot
celebrity interviews and arranging sexy photo shoots are just some of the tasks
that players will encounter in growing the empire. The innovative Photoshoot
gameplay will allow the player to take control of the camera, shoot models for
magazine covers and pick and choose the best overall theme for each issue in
order to maintain the excellence that the buying public demands.
"We're very excited to be working with Microsoft on Playboy: The Mansion," said
Jon Walsh, president and CEO of Groove Games. "With its broad target audience of
both novice and expert gamers, the Xbox is the perfect vehicle to bring the game
to consumers. Xbox enthusiasts are going to have a great time with this game."
Rendered in a fully 3D environment with actual Playboy estate areas such as the
Game House and the world-famous Playboy Grotto, the game portrays an accurate,
virtually livable version of the actual Playboy Mansion. Gamers will be able to
create their own versions of the Mansion as they step into the role of the
Playboy mogul, hosting lavish parties designed to be the envy of Hollywood. With
Campaign and Empire modes, players can either follow an intriguing and involved
storyline, or be set loose to explore and create on their own.
The release of Playboy: The Mansion marks Playboy's entry into the video game
category and underlines the growth of Playboy's licensing business in the
entertainment arena. In addition to game industry advertising and merchandising
initiatives, ARUSH and Groove will aggressively market the game in Playboy
magazine and on Playboy.com to support the launch. Playboy readers spent over
$300 million on video games over the last year with more than 3.1 million
readers owning a video game system.
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