Video Gaming News - April 2004
Scottsdale, AZ (April 29, 2004) - Co-publishers Groove Games and ARUSH
Entertainment today announced that their upcoming title Playboy: The Mansion
will be available on the PlayStation 2 computer entertainment system during the
2004 Holiday season.
"As you can imagine, we're all very excited about this project," said Joe
Minton, CEO of Cyberlore Studios. "From the very beginning we've put a great
deal of effort into making this groundbreaking game a fun and sexy experience
for the PS2."
From ARUSH:
Currently under development at Cyberlore Studios, Playboy: The Mansion is a
unique gaming experience that seamlessly combines intriguing social interaction,
party-throwing simulation and empire- building challenges.
The game puts the player into the virtual slippers of world-famous Playboy
Founder Hugh Hefner, building Playboy Magazine and the Playboy Mansion into
dynamic cultural icons. Gamers also will live the lifestyle, rubbing elbows with
stunning women and popular celebrities, and share the mystique of the Mansion by
hosting extravagant, exciting parties. Smart management of the Mansion's social
scene is required to keep the business thriving, and scoring hot celebrity
interviews and arranging sexy photo shoots are just some of the tasks that
players will encounter in growing the empire. The innovative Photoshoot gameplay
allows the player to take control of the camera, shoot models for magazine
covers and pick and choose the best overall theme for each issue in order to
maintain the excellence that the buying public demands.
"Playboy: The Mansion™ is an ambitious, clever title that will be right at home
on the PlayStation2 system," said Jim Perkins, president and CEO of ARUSH
Entertainment. "This game is unlike anything console gamers have ever seen
before, and will raise the bar for simulation and empire-building games."
Rendered in a beautiful 3D environment including actual Playboy estate areas
such as the Game House and the world-famous Playboy Grotto, the game portrays an
accurate, virtually livable version of the actual Playboy Mansion. Gamers can
also create their own versions of the Mansion as they step into the role of the
Playboy mogul, hosting lavish parties designed to be the envy of Hollywood. With
Campaign and Empire modes, players can either follow an intriguing and involved
storyline, or be set loose to explore and create on their own.
The release of Playboy: The Mansion marks Playboy's entry into the video game
category and underlines the growth of Playboy's licensing business in the
entertainment arena. In addition to game industry advertising and merchandising
initiatives, ARUSH and Groove will aggressively market the game in Playboy
magazine and on Playboy.com to support the launch. Playboy readers spent over
$300 million on video games over the last year with more than 3.1 million
readers owning a video game system.
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