Video Gaming News - April 2004
Redwood City, CA (April 21, 2004) - Electronic Arts today announced
that The Urbz (*working title) is in development for the PlayStation 2, the Xbox,
the GameCube, and the Game Boy Advance.
“We’re taking The Sims on console franchise in a dramatic new direction. Now
that Sims are in the city they are now known as Urbz, they have a bold new look
and style,” said Sinjin Bain, Vice President and Executive Producer of the game
at EA’s Maxis studio. “For the first time, players will control Urbz at every
moment of gameplay, while they are on the job, earning their street rep, or
exploring a city that is alive 24/7.”
From EA:
For the first time, Sims are living in the city where reputation (rep) is
everything. Players will custom-create these new Sims, called Urbz, by
customizing their unique style and building their status to become the biggest
“player” in the city. The Urbz will be unveiled to industry insiders on May
12-14 at the Electronic Entertainment Exposition in Los Angeles. The Urbz is
scheduled to be released simultaneously on all platforms in the fall of 2004.
About the console versions
Players will take their Urbz to work and be challenged by bosses at locations
like the Sushi Bar, Chop Shop, or Bootleg Fireworks, Inc. Success brings the
player well-earned promotions and gets them access to power socials to help them
influence other Urbz. The fast-paced lifestyles in The Urbz is evident in
gameplay including job challenges based on a direct-control mechanic for job
objects, skill-building objects, and power social interactions.
The Urbz is built on an all-new graphics engine that recreates the essence of
living in a vibrant city with distinct districts inhabited by Urbz with unique
lifestyles. The game’s style captures the pulse of the action-packed downtown,
ritzy shopping districts, Bohemian artist workshops, and a gritty subway
station. Players create their Urbz using a new character customization engine to
show off attitude and unique style, as well as signature “bling” such as tattoos
and nose rings.
Players build relationships to increase their rep, influence other Urbz, and
gain access to city districts, jobs, and lifestyles. Gaining access to all
districts in the city, being able to live in any district, live any lifestyle,
and become the biggest “player” in the city is the ultimate goal.
The Urbz will support the Sony EyeToy™. Players will download their image into
the game with the Sony EyeToy and as their rep grows; their image or their Urbz
image will begin to be reflected in the game.
About the Game Boy Advance version
The Game Boy Advance version of The Urbz is the sequel to EA’s #1 GameBoy
Advance game of 2003 and is being developed by EA’s Maxis™ studio in conjunction
with Griptonite Games, an Amaze Entertainment Studio. Players will hit the big
city and work to increase the reputation of their Urbz to gain access to the
hottest spots in town. Players start out in a city on the brink of ruin. After
getting fired from their job, they’ll stumble upon Daddy BigBucks’ devious plot
to take over the city. Players are challenged to thwart his evil schemes, while
building their rep to become the biggest “player” in the city.
Players gain access to new vehicles like a hover craft to explore 25 brand new
locations including Urbania, Sim Quarter, and the Bayou where they will interact
with residents, master eight lively mini-games such as Moogoo Monkey Madness and
Motocross Mayhem, unlock new Xizzle motive power ups, and collect over 120 new
objects. Players will link two GameBoy Advance systems together in the
Multiplayer Café and play head-to-head mini-games, unlock new features, and
trade rare items.
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