Video Gaming News - April 2003
Redwood City, CA (April 29, 2003) - Konami of America has inked
a comprehensive deal with K-1 USA that will designate Konami the exclusive
videogame sponsor of the popular mixed martial arts circuit in North America.
Through the agreement, Konami and its upcoming PlayStation 2 videogame, K-1
World Grand Prix, will receive extensive exposure at K-1 USA's marquee
competitions including the K-1 USA Elimination (May 2, The Mirage, Las Vegas)
and K-1 USA Semi-Finals (August 15, Bellagio Hotel, Las Vegas). K-1 World Grand
Prix is scheduled to ship on July 8, 2003.
From Konami:
A growing combat sport that has taken Japan by storm, K-1 brings together the
toughest practitioners of various martial arts to create the world's most
challenging fighting competition. This July, players can step into the virtual
ring with Konami's new videogame, K-1 World Grand Prix - the most realistic
recreation of the sport ever, with stunning true-to-life graphics and realistic
fighting styles of over 20 real-life fighters.
Konami and K-1 World Grand Prix will have a significant presence at all live
K-1 USA events. The Konami logo will be prominently featured on the ring canvas,
fighters' gloves, event countdown clocks, arena banners and even on the event's
championship trophy. Konami will also be displayed on all event advertising,
including more than 75,000 posters that will be distributed to martial arts
schools nationwide and pay-per-view martial arts fans. Additionally, attendees
of the K-1 events will have the opportunity to sample the videogame during all
North American events. K-1 World Grand Prix booths will be set up at each venue,
enabling players to experience the game first-hand.
Konami will garner major television exposure during the K-1 pay-per-view
events carried by DirecTV, iN DEMAND, Dish Network and TVN. ESPN will produce
six half-hour K-1 programs (each to be replayed numerous times) that will
feature Konami billboards book-ending each telecast. Konami will also receive
two 30-second advertising spots for K-1 World Grand Prix during the first two
airings of each program, totaling 24 national promotional spots. Throughout
these airings, the Konami logo will accompany "on-air scorecards" and countdown
clocks.
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