Video Gaming News - April 2003
Santa Monica, CA (April 9, 2003) - This week, Activision, Inc. will
launch a national radio promotion that will offer eight grand prize winners a
trip for two to the "X2" feature film premiere in Hollywood, CA. on April 28,
2003. The promotion, "The Hunt for X2 Wolverine's Revenge," which began this
week, will run in New York, Los Angeles, Chicago, San Francisco, Washington
D.C., Boston, Atlanta and Dallas and use the synergy of radio stations, select
retail locations, participating malls, concerts, sporting events and local clubs
to promote this contest that offers one winner and a guest from each city an all
expense paid trip to Los Angeles.
From Activision:
Partnering stations in each of the markets will dispatch X2 Wolverine's
Revenge-branded vans to various locations passing out sweepstakes entry forms
and a winning phrase that could send lucky winners to the "X2" motion picture
premiere, as well as win secondary prizes that include the XboxÔ video game
system from Microsoft and accompanying DVD playback kits, tickets to a local
screening of the "X2" feature film, select Marvel "X2" movie merchandise, copies
of the special edition "X-Men 1.5" DVD and Activision's X2 Wolverine's Revenge
for Xbox.
Activision's promotion, "The Hunt for X2 Wolverine's Revenge," is being
supported with on-air radio announcements and grassroots marketing activities
that include on-location signage, custom decals and merchandise. For more
information on each radio station's promotion please visit
www.wolverinesrevenge.com/contest.
X2 Wolverine's Revenge is the only action-adventure game that allows players
to assume the role of Marvel Comics' legendary Wolverine. The title, which is
scheduled to ship on April 15, 2003, will be available for a suggested retail
price of $49.99 for the PlayStation®2 computer entertainment system, Xbox and
Nintendo GameCubeÔ. The Game Boy® Advance and PC versions will be available for
a suggested retail price of $29.99. The ESRB ratings are as follows: "T" ("Teen"
- Blood, Violence - content suitable for persons ages 13 and older) for the
PlayStation 2, Xbox, Nintendo GameCube and PC; "E" ("Everyone" - Violence -
content suitable for persons ages 6 and older) for the Game Boy Advance.
"X2" from Twentieth Century Fox will be released on May 2, 2003.
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