Video Gaming News - February 2004
Los Angeles, CA (February 13, 2004) - Atari today announced that the
DRIV3R short developed by Ridley Scott’s production company is available for
viewing on the game’s official website.
From Atari:
Fans of Atari’s DRIVER video game series have flocked to the game’s official
Web site, www.DRIV3R.com, to view the first-of-its-kind online film event based
on the next installment in the franchise, DRIV3R. More than a half million users
have logged on to view Episode 1 of the three-part short film titled “Run The
Gauntlet” -- created by Ridley Scott Associates -- in the first month since
launch, showing the massive scale of the worldwide anticipation for the launch
of DRIV3R. In addition, www.DRIV3R.com has received the first of many weekly
updates of exclusive content that will appear on the site every Thursday from
now until the game is launched.
Run The Gauntlet is a groundbreaking event in the video game industry as the
first ever Hollywood-produced live-action short film created to promote a video
game, and it is the core component of the DRIV3R web site as well as a
multi-million dollar global marketing and advertising campaign. Atari
commissioned Ridley Scott Associates (RSA) – the commercial production company
owned and run by legendary filmmakers Ridley and Tony Scott – to produce the
original three-minute live-action film inspired by DRIV3R. Episode 1 of the
three-part short film debuted online on January 23, to both industry acclaim and
fan appreciation.
In the gradual online unveiling of Run The Gauntlet, RSA, in collaboration with
Atari, has produced a series of 30-second trailers as preview vignettes for each
one-minute episode of the film. The two further trailers, promoting Episode 2,
will debut exclusively on www.DRIV3R.com on February 26 and March 4,
respectively, building to the exclusive release of Episode 2 on the site on
March 11. The fifth trailer -- promoting Episode 3 -- will be released on March
23, in preparation for the release of Episode 3 exclusively on www.DRIV3R.com on
April 1 as a countdown to launch on June 1.
Every Thurs. between now and June 1, DRIV3R fans will be able to visit the site
to download exclusive new movies, game information, videos and other bonus
material. The first of the weekly updates hit this week with the following
content being added to the site for DRIV3R fans:
-- An official Run The Gauntlet screensaver, featuring an embedded video of a
clip from Episode 1
-- An exclusive, behind-the-scenes video looking at the making of Run the
Gauntlet
-- New, exclusive screenshots of the game in action
DRIV3R.com is the official site of DRIV3R, the third installment in the
mega-popular DRIVER video game series, an action-packed adventure with
Hollywood-caliber production values and a gripping, narrative story line. Set to
be released worldwide by Atari on June 1 for the PlayStation®2 computer
entertainment system and the Xbox™ video game system from Microsoft, DRIV3R is
the next blockbuster title in the 12 million-plus selling franchise.
Developed by Reflections Interactive (an Atari studio), the masterminds behind
DRIVER and DRIVER 2 – which have sold more than 12 million copies worldwide --
DRIV3R is an thrilling driving adventure game that stays true to its roots,
incorporating the cinematic gameplay and gritty street crime of its predecessors
with ground-breaking graphics and three mammoth, wide-open city environments:
Miami, Florida; Nice, France; and Istanbul, Turkey. The game will set the bar
for the most realistic simulation ever created of Hollywood and TV blockbuster
car chases. The series chronicles the exploits of Tanner, a ruthless undercover
cop and a fearless driver. DRIV3R sees Tanner immersed in a global car theft
ring, working undercover to first gain the trust of the gang and then bring the
crime syndicate tumbling down.
For additional information on DRIV3R, please visit
www.DRIV3R.com.
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