Video Gaming News - February 2004

Atlanta, GA (February 5, 2004) - The Coca-Cola Company today announced a promotion with the Coca-Cola classic brand and ESPN Videogames. The program will launch in March 2004 with a national promotion featuring opportunities for gamers to win $10 off of ESPN Videogames by purchasing Coca-Cola.

"When we created our national promotion around the phenomenon of electronic gaming, we knew we wanted ESPN Videogames to be a part of it," said Steven Schiller, group director, Coca-Cola Trademark, Coca-Cola North America. "ESPN Videogames are great titles with superior game play and, incredible realism, and in 2004 Coca-Cola fans can score big discounts on these awesome games through this new relationship."

From Coca-Cola:

An innovative under-the-cap program will offer easy-to-redeem prizes of $1 bankable on-line for up to $10 off selected ESPN Videogames titles including basketball, football, baseball and hockey.

The program will run for eight months, kicking off with college basketball in March and running through the beginning of the football season in October. Sports fans and gamers will also have opportunities to win other sports-themed prizes like ride-alongs in a stock car with a member of the Coca-Cola Racing Family, as well as ESPN Videogames and Coca-Cola products throughout the promotion.

"This alliance further establishes ESPN Videogames as a leader in the marketplace," said Steve Raab, senior vice president of marketing for Visual Concepts. "We couldn't be happier to work with Coca-Cola on this national program, as it not only gives consumers another great reason to grab a Coke, but also provides them with a great way to access the sports games they love to play."

The ESPN videogames program marks the first national initiative in electronic gaming by The Coca-Cola Company in North America. "This partnership represents a unique opportunity to celebrate consumer's passion for sports and electronic gaming, and fully leverage the marketing strengths of our respective brands," said Chip York, senior manager, Interactive Gaming, Coca-Cola North America.

The Coca-Cola/ESPN Videogames promotion will be featured on 20-ounce bottles of Coca-Cola classic, Vanilla Coke, and cherry Coke in the United States and will be supported by traditional and non-traditional media, including television, radio, print, and on line advertising. In addition, ESPN Videogames kiosks will be integrated into key Coca-Cola marketing and sampling programs throughout the year.

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