Video Gaming News - February 2003

Foster City, CA (February 6, 2003) - Sony Computer Entertainment America Inc. and 989 Sports announced today its marketing programs for NBA All-Star 2003 to be held February 6-9 in Atlanta, Georgia.

From Sony:

In an effort to enhance the NBA All-Star experience for the fans and players, the marketing programs will feature interactive events that include the PlayStation(R)2 computer entertainment system, the 989 Sports brand and NBA ShootOut 2003. During NBA All-Star 2003, skills will be tested while fans have the opportunity to play NBA ShootOut 2003 at the NBA All-Star Jam Session and four NBA players will compete in the all new 989 Sports Skills Challenge during NBA All-Star Saturday Night.

The NBA All-Star Jam Session, a 350,000-square-foot interactive basketball theme park for fans of all ages, will be held at the Georgia World Congress Center in Atlanta and feature the 989 Sports Locker Room Challenge on Tour. The 989 Sports Locker Room Challenge on Tour is a 30-foot, state-of-the-art mobile vehicle featuring a big screen TV, a thunderous sound system, and a realistic "locker room" setting to provide the ultimate experience in sports gaming to more than 100,000 fans expected to attend the event. With 11 gaming stations featuring NBA ShootOut 2003, fans will be treated to daily competitions between other gamers as well as giveaways from the 989 Sports truck staff.

In addition, on Saturday, February 8 from 1:00 - 2:00 PM, Stephon Marbury and Amare Stoudemire will visit the 989 Sports Locker Room Challenge on Tour at the NBA All-Star Jam Session to compete against one another on NBA ShootOut 2003 with the winner going head-to-head against a fan.

During NBA All-Star Saturday Night at the Philips Arena, the first-ever 989 Sports Skills Challenge will feature four NBA players as they compete in a timed obstacle course that will test their skills in dribbling, passing and shooting.

"With the release of NBA Shootout 2003, we've strengthened our partnership with the NBA to execute a number of consumer-outreach initiatives to reach both new and existing PlayStation 2 fans," said Ami Blaire, director, product marketing, Sony Computer Entertainment America. "At NBA All-Star 2003, we have the 989 Sports Locker Room on Challenge Tour during the NBA All-Star Jam Session and the new 989 Sports Skills Challenge on NBA All-Star Saturday Night where consumers can experience, first hand, 989 Sports' NBA ShootOut 2003 and enjoy sports entertainment for PlayStation 2."

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