NASCAR fans have voted Dale Earnhardt Jr. as the cover driver for NASCAR The Game: Inside Line.
NASCAR fans have spoken, and Dale Earnhardt Jr. narrowly defeated Kasey Kahne in the final round of voting in the "Drive for the Cover" campaign. Earnhardt, nine-time most popular driver, will adorn the cover of the upcoming NASCAR The Game: Inside Line video game, scheduled to be released on Nov. 6.
"We are excited for Dale Earnhardt Jr. to be featured on the cover of the new NASCAR The Game: Inside Line" said Blake Davidson, vice president of licensing & consumer products at NASCAR. "For a campaign that was driven entirely through social media, the more than 775,000 votes cast in the "Drive for the Cover" campaign is a testament to the impact that the NASCAR industry and its fans have across these platforms."