Gaming News - December 2006

Minneapolis, MN (December 5, 2006) -  Activision Publishing today announced that Pimp My Ride is now available.

From Activision Publishing:

Players will join MTV host and hip-hop star Xzibit as they rip through Pimp City in their quest to transform broken down hoopties into pimped out rides for pride and respect.

“Pimp My Ride allows gamers to experience all the fun of MTV’s popular television program with a heart-pounding racing element,” said David Oxford, Activision Publishing, Inc. “Players can roll with Xzibit as they test both their customization and driving skills by creating and racing the coolest rides in authentic neighborhoods and dynamic environments with tons of suppliers and hundreds of parts.”

"We are thrilled to bring the signature style from our hit show, Pimp My Ride, to the world of video games," said Tony Calandra, Senior Director, MTV Games. "It is great for us to see the evolution of the franchise that helped to put car customization and culture on the map and now, fans of Pimp My Ride will be able to experience and enjoy it from their own homes in an exciting and fun, new way."

Pimp My Ride thrusts gamers into the world of Pimp City. Here, bling is king, and speed is everything. With Xzibit lending some tracks from his recently released CD, the game has a true MTV generation backdrop of urban music, art and sound where players step into the role of modification master to customize cars into the most banging whips while redlining them through the streets. Players pick the mods, hooking up everything from tires and rims to bumpin’ subwoofers and flat panel TV’s to transform the worst broken down beaters into pimped out masterpieces. Style skills are put to the ultimate test and completed cars are then raced in the streets to gain priceless bragging rights and credibility in their neighborhoods. Players can navigate free-roam environments, earning respect with flossed out rides in 5 unique boroughs such as New Wave Beach, Hip-Hop Heights and Downtown Metro.

Pimp My Ride is available now for the PlayStation 2 for a suggest retail price of $39.99 and available December 5 on the Xbox 360 for a suggested retail price is $49.99. The game has been rated “T” (“Teen”) by the ESRB for all versions.