Gaming News - December 2002
New York, NY (December 11, 2002) - Playboy Enterprises today announced
a global licensing deal with ARUSH Entertainment in conjunction with Groove
Games to create, market and distribute a set of interactive simulation video
games. The first Playboy-branded game, which will be playable on multiple
platforms including PC, Sony PlayStation 2 and Microsoft Xbox consoles, is
targeted to be in stores in 2004.
"We're delighted to work with ARUSH and Groove to develop this game and
provide the Playboy audience with a new and exciting way to interact with our
brand," said Alex Vaickus, President of Global Licensing, PEI. "This deal marks
Playboy's entry into the video game category and is a significant breakthrough
for us as we expand the licensing of our brand in the entertainment arena."
"This unique new game based on the incredibly popular Playboy brand will
enable game players to become their own Hugh Hefner," commented Jim Perkins,
president and CEO, ARUSH Entertainment. "This will be a fun, exciting experience
that will challenge players to build their own virtual Playboy empire and live
the fantastic Playboy lifestyle, appealing to video game enthusiasts and Playboy
fans worldwide."
From ARUSH:
The game, which is based on the world-builder simulation genre of video
games, will allow players to walk in the slippers of Playboy founder Hugh
Hefner, establishing and building the Playboy empire and living the ultimate
Playboy lifestyle. ARUSH Entertainment recently published Duke Nukem: Manhattan
Project and Hunting Unlimited and will publish Devastation in 2003.
In addition to game industry advertising and merchandising initiatives, ARUSH
and Groove Entertainment will aggressively market the game in Playboy magazine
and on Playboy.com to support the launch. Playboy readers spent over $300
million on video games over the last year with more than 3.1 million readers
owning a video game system.
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