Gaming News - November 2006
Redmond, WA (November 30, 2006) - Microsoft today announced that a mew
Halo 3 trailer will debut during Monday Night Football on December 4th.
From Microsoft:
Humanity is about to experience another exciting look at the world of “Halo 3,”
one of the most anticipated entertainment launches for 2007. Airing in North
America, Monday, Dec. 4 on ESPN’s Monday Night Football and Xbox.com in Europe,
the new 60-second “Halo 3” trailer will offer viewers an exclusive look at the
iconic “Halo” universe and provide telling, new hints as to what Bungie Studios
has in store for the highly regarded game, which is published by Microsoft Game
Studios and exclusive to Xbox 360.
Fans can tune in to ESPN on Monday, Dec. 4 between 5:50 and 6:20 p.m. PST to
catch this stunning new look at “Halo 3.” Additionally, the ad will be aired
that same evening on Xbox.com at 8 p.m. PST /04.00 GMT/05.00 CET (Tuesday, Dec.
5).
The ad, created by McCann Worldgroup San Francisco, includes a mixture of live
action and computer generated animation, will air one time only and will then be
made available online worldwide through Xbox Live Marketplace and Xbox.com.
“Halo is a pop culture phenomenon! The Halo franchise has changed the face of
interactive entertainment and it's only fitting that we take an innovative
approach to how we market and advertise the brand," said Jeff Bell, corporate
vice president of global marketing for the Interactive Entertainment Business at
Microsoft Corp. "This invites a new audience with a rich back story, and
continues to galvanize gamers around the world for the launch of Halo 3 in
2007.”
In conjunction with the ad, Microsoft today unveiled further details and an
official call to entry for the “Halo 3” beta program. Beginning Monday, Dec. 4,
by visiting www.halo3.com, gamers in North
America will be able to register for the opportunity to be one of the select
members to join the unprecedented “Halo 3” public beta program, scheduled to
kick off in spring 2007. Today’s announcement confirms the first path of entry
for gamers to participate in the beta program and be among the first to
experience the most anticipated game of 2007.
The Xbox Live multiplayer public beta, which is a pre-release version of the
multiplayer experience of “Halo 3,” is scheduled for availability in spring 2007
exclusively on Xbox 360. This beta also represents an opportunity for gamers to
participate in the development of “Halo 3.” Through the resulting feedback,
Bungie Studios will be able to further refine and hone the end result of “Halo
3.”
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