Gaming News - August 2006

New York, NY (August 18, 2006) - MTV2 today announced that it will air The Music of Madden 07.

From MTV2:

On Saturday, August 19th at 6 PM ET / PT, MTV2 and Electronic Arts team up to present The Music Of Madden 07. With Madden NFL 07 set for release on August 22nd from EA Sports, this 30-minute special will highlight some of the music and artists that have been featured throughout the history of video games’ most popular football franchise, as well as take an exclusive look at some of the hottest new artists, songs and gameplay in the most anticipated video game of the year.

“We are ecstatic to bring The Music Of Madden 07 to MTV2 as it is an ideal way to reach viewers who are passionate about music and video games,” stated David Cohn, GM, MTV2. “EA Sports has established the Madden NFL series as the premier video game franchise breaking new music and artists.”

“For more than 25 years, videogames and MTV have each developed their own groundbreaking ways to expose new music. Today's generation has been raised to expect visuals attached to music and have even created a new global community that craves an active involvement in the discovery of new artists. EA TRAX has remained at the forefront of this movement, and no game franchise in entertainment history has illustrated this more than Madden NFL,” said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. “This collaboration with MTV2 is an important peak in the ever-evolving Madden game franchise, but is also an unprecedented partnership that furthers the same essential goal: to help people discovery the year's biggest and best new music through the experience of an EA game.”

The Music Of Madden 07 on MTV2 will be hosted by Jim Shearer along with various players from the Seattle Seahawks, shot during the Seahawks training camp. Also appearing in the special are Madden NFL experts from EA and Sports Illustrated’s SI.com along with artists from past and present Madden NFL in-game soundtracks like The All-American Rejects, Dashboard Confessional, AFI, Rise Against, Taking Back Sunday and many others. The program will also give viewers a “first listen” to exclusive unreleased singles on this year’s soundtrack from Audioslave and The Panic Channel.