Gaming News - August 2006
Redwood City, CA (August 1, 2006) - Electronic Arts today announced
that fashion street wear brand 55DSL will be featured in Need for Speed Carbon.
From EA:
Exclusively designed items from 55DSL, plus a selection of garments from
their ‘Zurka and the 55 Vagabonds’ winter collection, will feature prominently
on key in-game characters in the game,developed by EA Black Box in Vancouver,
British Columbia. Need for Speed Carbon delivers the next generation of
adrenaline-filled street racing and will challenge players to face the ultimate
test of driving skill on treacherous canyon roads..
55DSL items are specifically tailored to the game, bringing with them the unique
style and tone of the brand. Exclusively designed clothing for the game, will be
available only through local EA events around the world and pre-order campaigns.
Andrea Rosso, the Creative Director of 55DLS is enthusiastic, “When the
opportunity to work with EA, and in particular Need for Speed Carbon, came
along, it seemed like a natural progression for us. I’m a gamer and I’m going to
play this game for sure so to see characters wearing our exclusively designed
t-shirts and other items, is really amazing for me.”
“This partnership adds another layer of authenticity to our role in street
culture”, says Larry LaPierre, Executive Producer. “Having 55DSL integrated so
tightly within Need for Speed™ Carbon adds an increased sense of realism to the
game and gives fans the opportunity to wear exclusively designed items that
brings them closer to the action.”


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