Gaming News - June 2006
San Francisco, CA (June 5, 2006) - Ubisoft today announced a
partnership with on-air radio DJs in NewYork (WHTZ-FM), L.A. (KIIS-FM),
Philadelphia (WUSL-FM), Chicago (WGCI-FM), Miami (WMIB-FM) and Oakland (KMEL-FM)
to promote the AND 1 Streetball video game on-air during its launch June 5-18.
From Ubisoft:
Popular local personalities such as
Paul “Cubby” Bryant and The Hot Boyz have been integrated into the video
game. The radio DJs from cities featured in the game have been integrated to
introduce exclusive music tracks from local artists. The DJs are present with
station IDs, logos and voice drops in the game.
“Bringing together the talents of both rap artists and radio DJs from the
same regions has never been done before in a video game,” said Jay Cohen,
vice president of publishing at Ubisoft. “East Coast, West Coast, North and
South; no matter where gamers are, we wanted them to experience the local vibe
of the cities straight from the AND 1 Mix Tape Tour. Introducing hot new music
through the voices of radio’s most recognizable personalities makes the
experience more true to life and engaging for players.”
Radio DJs featured in AND 1 Streetball include Ed Lover from WPRR-FM and Paul
“Cubby” Bryant from WHTZ-FM in New York; The Hot Boyz, Mikey Dredd and
Uncle O, from WUSL-FM in Philadelphia; Chuy Gomez and Big Von from KMEL-FM in
Oakland; ODM from KIIS in Los Angeles; The Bad Boys and Sam Silk from WCGI in
Chicago; and Papa Keith from WMIB in Miami. The exclusive AND 1 Streetball
video game soundtrack features 13 songs, including San Quinn performing “Make
Money Take Money,” Freeway performing “Stand Up” and Rhymefest,
performing “Coming for You.”
“We’re excited to be partnering with Ubisoft to feature DJs in the AND 1
Streetball video game,” said Michael Erickson, Clear Channel Regional Vice
President of Programming for Northern California. “A large part of our
audience is made up of gamers and partnering with Ubisoft to have DJs actually
in the game, and then promoting the game on air, helps us connect with our
audience through multiple channels.”
AND 1 Streetball is the ultimate basketball experience and features all the
jaw-dropping moves of authentic streetball in cities around the U.S. as
featured on AND 1 MixTape Tour seen on ESPN. AND 1 Streetball features the
entire roster of sensational AND 1 MixTape Tour players including AO, The
Professor, Spyda and Pharmacist – each with their signature moves and looks.
AND 1 Streetball gives gamers the power to create their own players and moves
with the goal of becoming the next streetball phenomenon.
AND 1 Streetball for the PlayStation2 computer entertainment system and the
Xbox video game and entertainment system from Microsoft is available at
retail stores for an MSRP of $39.99. For more information on AND 1 Streetball,
please visit www.and1streetballgame.com.
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