Gaming News - January 2006
Auburn Hills, MI (January 16, 2006) - Today Chrysler announced the
Chrysler in The Movies: Virtual Film Competition.
From CDV:
In partnership with leading videogame company Activision, CiTM will provide
an innovative approach to the filmmaking process by merging the worlds of
filmmaking and gaming. The competition, open to everyone, will give players an
opportunity to use their own inspiration to create virtual films using
Activision and Lionhead Studios' "The Movies" Windows PC game.
Filmmakers, celebrities, and consumers interested in participating in CiTM are
invited to visit the Chrysler Studio, Jan. 20-23, at 333 Main St., Park City,
UT. Participants will be able to create a movie, as well as have access to
celebrity mentors and filmmaking symposiums sponsored by The Creative Coalition,
a nonprofit, nonpartisan social and political advocacy organization of the
entertainment industry.
Beginning January 20, 2006, aspiring filmmakers can enter the competition by
creating a two to three-minute film that includes any of the new Chrysler
vehicles - the Pacifica, the Crossfire, the Chrysler 300 and the PT Cruiser --
which have been exclusively integrated into "The Movies" game. Contestants must
submit their finished movies online at www.themoviesgame.com/filmcompetiton by
April 20, 2006. Each virtual film will be judged by a celebrity panel and the
top ten films will be screened at a Virtual Film Premiere during the Electronic
Entertainment Expo (E3) 2006 in May, where the first place winner will win a
Chrysler Crossfire.
"Chrysler is a brand built on inspiration and innovation," said Jeff Bell, vice
president, Chrysler. "We are excited to launch this new competition that will
showcase the great lineup of Chrysler vehicles in a fun and engaging way, while
providing an opportunity for players to show their own personal inspirations."
"The Movies" videogame is gaining popularity around the world. Over 41,000
movies have been uploaded to Activision's online community from 11 countries,
while nearly 220,000 votes have been cast.
"Activision is thrilled to be a part of the Chrysler in The Movies: Virtual Film
Competition," said Dave Anderson, senior director of business development,
Activision, Inc. "'The Movies' is the most comprehensive Hollywood experience
ever and we're excited to bring it to aspiring filmmakers and consumers during
this year's Sundance Film Festival. Whether it's running a studio or creating
movie masterpieces, 'The Movies' game inspires creativity and delivers something
for everyone who has ever dreamt of making it in Hollywood."
For additional information about the game and contest, please visit
www.themoviesgame.com.
Visit DaimlerChrysler's Media Services Web site at
www.media.daimlerchrysler.com for additional DaimlerChrysler news.

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