"By delivering only the hot list-dominating games that we want to play, 2K
will take on E3 2010 with its strongest lineup to date across all of its
divisions," said Christoph Hartmann, president of 2K. "The benefit of our
strategic approach to this year's roster of delivering fewer, bigger titles --
featuring games like Mafia II, NBA 2K11 and New Carnival Games -- is that we
can focus on delivering the most engaging and entertaining experiences for
today's broadening gaming audience. From core to casual, 2K will have something
for every gamer this holiday season."
In the past five years, 2K has become one of the gaming industry's premier
publishers, creating titles that are both critically and commercially
successful. By developing a mantra that emphasizes quality over quantity, 2K has
published a number of multi-million unit selling franchises in a short amount of
time for a wide variety of platforms including BioShock, Borderlands, Carnival
Games, Sid Meier's Civilization, NBA 2K, NHL 2K, Major League Baseball 2K
and more. This year's E3 lineup personifies the very essence of the 2K DNA of
creating prestigious and meaningful titles that continue to innovate in unique
and exciting ways.
The 2K booth will be home to eagerly anticipated titles from 2K Games, 2K
Sports and 2K Play. In addition, the 2K booth will be hosting photo-ops with six
of Playboy magazine's most popular Playmates appearances, further enhancing the
partnership with Mafia II that features more than 50 of Playboy magazine's
vintage covers and Centerfolds as part of a unique in-game integration. Two
Playmates will be present at the booth each day for the full three days as part
of the Mafia II Photobooth Experience. Show goers can dress up in period
clothing and pose with props and upload their photos to their favorite photo
sharing and networking sites. Playboy.com's 2008 Cyber Girl of the Year and
Gamer Next Door Jo Garcia will also be available for autographs at 2K's booth
during select hours and dates. Furthermore, the 2K booth will debut the official
Mafia II consumer demo for hands-on play for all E3 attendees, prior to its
release later this summer. For more information on the Playmates and 2K's booth
activities, please visit:
www.mafia2game.com/e3.
2K Games
- Mafia II (August 24, 2010) - A beautifully crafted look into the dark and
unforgiving world of the Mafia where clothing, cars, music and advertising are
meticulously created to replicate an American city in the ‘40s and ‘50s.
Cinematic storytelling and intense gunplay combine to deliver the action crime
game for this generation.
- Sid Meier's Civilization V (Fall 2010) - The flagship of the
award-winning Civilization series returns, introducing an all-new gameplay
engine, new combat tactics, ultra-realistic game world and extensive community
and multiplayer features.
- Spec Ops: The Line (2011) - A provocative, military shooter that
challenges players' own morality by putting them in the middle of unspeakable
depravity where brutal life-or-death choices take them on a journey into the
heart of darkness.
- XCOM (2011) - An intense and gripping experience driven by the fear and
tension that result from mankind's struggle to survive against a faceless
enemy that is violently probing and plotting its way into their world.
2K Sports
- NBA 2K11 (Fall 2010) - It's the #1 selling and rated NBA series that
everyone is playing - from the most elite NBA athletes and superstars to the
local court gym rats. NBA 2K10 delivered on its promise to TAKE OVER, and NBA
2K11 will build on that momentum by dialing up all of its features - gameplay,
AI, presentation, visuals, audio, online and more - to deliver what's expected
to be the best basketball video game experience EVER.
- NHL 2K11 (Fall 2010) - Taking video game hockey to a new level, Wii
MotionPlus brings revolutionary stick control to your Wii Remote with the
ability to execute real-time (one-to-one) dekes, puck juggling, shooting and
defensive maneuvers.
2K Play
- New Carnival Games (Fall 2010) - And we do mean New! The family fun of
the original multi-million unit seller soars to new heights with all-new
games, attractions and prizes. There's multiplayer action for every game and a
franchise first: compatibility with Wii MotionPlus.
- Nickelodeon Fit (November 2010) - The first fitness game designed
specifically for children featuring Nickelodeon's favorite characters. It's
exercise fun with Dora, Diego, Kai-lan and The Backyardigans - with a youthful
emphasis on heart health, cardio, strength building and endurance.
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