Microsoft and Majesco have teamed up to bring an exclusive Zumba Kinect experience to fitness fans around the world. Zumba Fitness Rush features the most content of any Zumba Fitness game to date, including a significant amount of exclusive content on Kinect for Xbox 360. The worldwide marketing program includes television, print advertising, media events, exposure through the Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system from Microsoft, a social media push, messaging throughout the extensive Zumba Instructor Network and collaborative retail promotions.
Majesco Entertainment is also announcing details of two downloadable dance style packs for Zumba Fitness Rush slated to release later this year. A three-song Bollywood style pack available in May addresses consumer demand for more of the trendy dance style and expands upon the Indian choreography in the game, and a Hip-Hop style pack out in September offers three additional songs that will include hit tracks from today's popular artists. Each Game Add-on pack will be available on Xbox LIVE Marketplace for 400 Microsoft Points.
"Zumba Fitness Rush is a truly exciting addition to the Zumba Fitness video game franchise," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. "This high-quality experience built for Kinect for Xbox 360 offers a wealth of exclusive content to fans, and then delivers even more post launch with multiple Game Add-on packs. The February 13th launch of Rush is the company's largest integrated marketing program to date, and we are thrilled to have Microsoft's support around the world to bring this exceptional product to market."
Zumba Fitness Rush is the latest release in the Zumba Fitness video game franchise that has sold more than 6 million copies worldwide. This exhilarating dance-fitness party is packed with exclusive Kinect content including: 10 additional routines, five new venues and three more instructors - plus voice control, online connectivity and full body motion tracking. Get a total-body workout with 42 sizzling new songs and routines, 10 of which are exclusive to Kinect for Xbox 360, including contagious Zumba originals and tracks from hot artists like Pitbull and Nicole Scherzinger. Move to 24 international dance styles as you party yourself into shape - that's twice the number of styles included in the original Zumba Fitness game and more than any other dance game. Six celebrity Zumba instructors guide you through each routine in a variety of new venues that range from Las Vegas to Rio, while the new Progress Tracker calculates calories burned. Multiplayer support rounds out the experience and an accessible tutorial ensures that players can learn the basic steps at their own pace. Zumba Fitness Rush lets you lose yourself in an exhilarating dance-fitness party that makes you forget you're even exercising.