Now in its 18th year, the Madden NFL Football franchise continues to stand out as Madden NFL 07 was last year’s #1 selling video game in North America with more than seven million copies sold* since launch.

Madden NFL 08 features a new Read and React system that allows gamers to quickly identify the strongest players on the field, and to make game-altering adjustments to further affect each and every play. New player skill icons identify on-field strengths and weaknesses, providing an immediate read on what an opponent is doing. This new icon system complements a deeper gameplay experience that maximizes the skill of the individual NFL superstars, separating them from the role players, and takes NFL football strategy to a new level.

Players will rule the gridiron with intuitive controls, fluid gameplay and a new branching animation system that yields the jaw-dropping tackles and spectacular catches in Madden NFL 08. New player moves, lateral passes and the dynamic Hit-Stick 2.0 gives gamers an unprecedented and hyperrealistic NFL football experience.