The upcoming action-strategy PC game was created by Massive Entertainment, a Sierra Entertainment internal studio, and will be available for personal computer at North American retail outlets on September 18 in both Standard and Collector's Edition versions for a suggested retail price of $49.99 and $59.99 respectively.

"Sierra Entertainment would like to congratulate Massive Entertainment for creating one of the premiere PC games of 2007, one that pushes the strategy genre to the next-generation, blurring the lines between strategy, action and first-person-shooter," said Martin Tremblay, president of worldwide studios, Sierra Entertainment. "World in Conflict delivers on the promise of modern PC gaming, providing amazing graphics featuring DX10 effects, groundbreaking multiplayer for individuals and clans, and fresh single player gameplay that will keep strategy fans engaged while also bringing a much broader group of gamers to the genre."

World in Conflict asks the terrifying question, what if the Cold War didn't end? The award-winning game represents the next-generation of strategy titles, pitting Cold War-era superpowers against one another with completely destructible 3D battlefields and blistering visuals using DX10 technology. World in Conflict features an innovative gameplay mechanism that removes traditional resource-gathering and base-building in favor of non-stop combat, tactical decisions and FPS-like intense action. The game also features a deep single-player campaign that showcases Hollywood-quality storytelling of the Cold War gone hot.

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