With its larger-than-life hero Commander Shepard, intense shooter action, nuanced characters and a rich storyline, the much-anticipated sequel to the original award-winning opus is one of the most anticipated titles of 2010. In support of the launch, BioWare is releasing unique Mass Effect 2 pre-order incentives* at key retailers in North America and across Europe. Codes for downloading these items will be provided to players who have pre-ordered, usable when the game is released.

"Our fans are in for a genuine thrill in the New Year with Mass Effect 2 - the second installment in the trilogy will be of amazingly high quality," said Dr. Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group of EA. "BioWare's fans worldwide have been eagerly awaiting this epic sequel, and we couldn't be more excited to reward them for pre-ordering by delivering some awesome bonus content!"

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