Dr Pepper is giving away over $1MM in tuition this college football season and giving NCAA Football 10 fans the chance to play their way through school. One lucky winner will be crowned at the end of the season-long "Play for More $" tournament and take home up to $36K in college tuition.

Following is a play-by-play of how it works:

#1: Enter codes from specially marked 20 oz., 21 oz., or fountain cup packages of Dr Pepper at www.drpepper.com/promotions/football. You could be an instant winner of $1,000 in tuition right off the bat.

#2: Your Dr Pepper code will give you access to compete in the "Play for More $" NCAA Football 10 gaming tournaments hosted at www.GameBattles.com. Registration is free.

#3 Play for a chance to win. Four "Play for More $" online tournaments will be held throughout the football season until Dec. 31. Winners of each leg can earn up to $6,000 in tuition (the more codes you enter the more tuition you could win).

Ladder 1: September 1 - 30, 2009
Ladder 2: October 1 - 31, 2009
Ladder 3: November 1 - 30, 2009
Ladder 4: December 1 - 31, 2009

#4: Lastly, the four ladder winners will compete in a head-to-head Final Tournament in January 2010 for a chance to win up to an additional $30,000 in tuition.

#5: To learn more about the Gaming Tournaments as well as NCAA Football 10 settings and rules, visit: http://gamebattles.com/xbox360/ncaa-football-10/ladder/singles/rules. Dr Pepper is also giving away $1MM in college tuition this season - to discover MORE ways to win check out http://www.drpepper.com/promotions/football

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