The innovative website will feature a live, streaming draft analysis show produced right from Madden NFL headquarters in Orlando, Florida. Co-hosted by former NFL All-Pro from the Denver Broncos, Shannon Sharpe, the show will feature several interactive elements, including live call-ins from last year's draft class stand outs Matt Ryan, Matt Forte and DeSean Jackson, and commentary from on-site correspondents in New York City.

Madden NFL fans will also have the opportunity to phone in with their comments and questions, becoming eligible for on-air giveaways, featuring premium Panini collectables and Madden NFL 10 Under Armour Gear.

As players are drafted, a detailed ratings breakdown and the first official Madden NFL 10 in-game images will be released and discussed live.

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