Marking a major step in Cookie Jar’s entertainment strategy to extend the Magi-Nation property to their fan-base on a multi-pronged approach via television, consumer products and online worlds, Magi-Nation: Battle for the Moonlands is geared toward children ages 8-14 and incorporates a parent-friendly micropayment model that allows players the flexibility to upgrade their gaming experience.

Players can enhance their online gaming experience by purchasing Magi-Nation: Battle for the Moonlands Game Cards and redeeming them for “Gems,” the game’s real-money currency that can be used to purchase exclusive items, such as special weapons and spells. Game Cards are for sale at well-known retailers across North America, including select Wal-Mart stores. Additional retailers will be added to the Magi-Nation network in the near future. Players can also visit the in-game Moonlands Shop to purchase gems directly with a major credit card or PayPal account, or to redeem virtual game cards and other special promotions coupons./p>