Each week, Mastiff will select a 'food of the week' and hold a drawing for gift certificates for that event, uh, 'food.' Anyone can enter - even if you don't own a Wii. Starting April 7, 2008, gamers can head to www.MLEGAME.com to register and (hopefully) win. Even better, Mastiff promised not to force feed you your prize if you do win.

"Professional gurgitory athletics is more than a hobby, more than a sport, more than a way of life. It's an encapsulation of mankind's history and struggle. Every drop of saliva, every bite, every postural tilt of the epiglottis and relaxation of the esophageal sphincter symbolizes the tension between mankind's base nature and the yoke of civilization. While my money is on base nature over civilization, offering free food seemed a civilized thing to do and a great way to hedge my bets" says Bill Swartz, Head Woof at Mastiff.

WiiWare, Nintendo's new downloadable game service for the Wii console, which launches May 12 in North America. Major League Eating: The Game will be available for download some time in May 2008. The official Major League Eating: The Game website launches on April 7, 2008. The game features the world's greatest gurgitory athletes competing across a variety of foods and venues. Built much like a classic fighting game and deeper than a Chicago style deep-dish pizza, MLE: The Game requires players to master a smorgasbord of offensive and defensive weapons including bites, burps, belches, mustard gas and jalapeño flames while cramming and chewing food at a world-class pace. It's not for the faint of heart, the slow of reflex, or those with an overly strong aversion to a Technicolor reversal of fortune.

Major League Eating: The Game uses the Wii Remote to simulate a variety of eating techniques including the cram, toss, and 'typewriter.' Burp-offs and Hot Potato challenges during the contests keep the competition intense and eaters on their toes.