In this unique
integration, Jean and the video's other characters utilize the PlayStation
platforms to drive the video's storyline, as they interact in a surreal world
brought to life with footage from Burnout Paradise. The video will be
available for download on PLAYSTATION Store beginning on March 27 for a
limited time.
"As an artist, Wyclef Jean is a great match for the PlayStation brand, and
SCEA is excited about working with him on this music video because it
showcases our platforms in an organic way that's relevant to our audience,"
said Peter Dille, senior vice president, marketing and PLAYSTATION Network,
SCEA. "We're also looking forward to giving our PLAYSTATION Network members
the opportunity to download the video in high-definition, which expands the
entertainment content offering on PLAYSTATION Store."
"EA has always been a pioneer in integrating our videogames into other
forms of media," stated Steve Schnur, worldwide executive of music for
Electronic Arts. "Sony BMG has been a terrific partner in that process, and
Wyclef Jean has always been an artist who is truly excited about videogames.
The result is a very cool, creative collaboration that has produced a
groundbreaking music video."
"To see Clef's idea come to life in this innovative marriage of technology
and music is a real treat," said Mark DiDia of Columbia Records.
"Fast Car," which features Paul Simon as a guest vocalist, is the second
single from Jean's latest hit album, "Carnival Vol. II: Memoirs of an
Immigrant." The "Fast Car" video picks up where Jean left off in the video for
the chart-topping "Sweetest Girl." The story starts with the multi-platinum
artist receiving a message on his PSP system, pointing him to his next
mission. From there, Jean accesses his PS3 system to enter the open world
racing of Burnout Paradise, which serves as the video's visual backdrop.
Burnout Paradise is built to provide the ultimate in freedom and discovery
online and offline, where players are able to create their own personal
driving experience. PLAYSTATION Eye also makes a cameo appearance in the
video.
"When you're on tour, you have plenty of time, and every artist I know
spends time on a tour bus with two things: PlayStation and the recording
studio," Jean said. "The PlayStation brand and Burnout Paradise fit perfectly
with my vision for the 'Fast Car' music video. 'Fast Car' is like life -- the
pace of life is moving so fast, where you can burn yourselves out at times.
The concept was about taking a song with such meaning and combining it with
technology, but still keeping the essence of what we're talking about and
getting kids to listen to that message. A game like Burnout Paradise helps us
get the attention of youngsters."
Wyclef Jean directed and wrote the concept for the "Fast Car" video with
collaboration from Leopoldo Gout of Curious Films.
For a limited time beginning on March 27, PS3 owners will be able to
download the video in high-definition from PLAYSTATION Store, and PSP owners
will be able to download the video via a PC from store.playstation.com.
In addition to offering the "Fast Car" video, PLAYSTATION Store will also have
special behind-the-scenes videos featuring an interview with Jean available
for PS3 owners to download.