Interested open beta participants can sign up to join the open beta test of Magi-Nation: Battle for the Moonlands by visiting www.magi-nation.com. The game is set for commercial launch in early 2008.

Magi fans are invited to sign up and be among the first to experience the interactive fantasy game that is based on the Magi-Nation animated television series. Marking a major step in Cookie Jar’s entertainment strategy to extend the Magi-Nation property to their fan-base on a multi-pronged approach via television, consumer products and online worlds, the free-to-play, web-based game is geared for children ages 8-14 and incorporates a parent-friendly micropayment model, which allows players the flexibility to upgrade their gaming experience.

“After an extremely positive closed beta period we are excited to open the Magi-Nation beta up to the public at large and enable all fans to experience becoming a Magi themselves,” said Kenneth Locker, senior vice president of digital media, Cookie Jar Entertainment. “Magi-Nation: Battle for the Moonlands extends the Magi story in an extremely engaging, interactive way that players will absolutely love. The free-to-play online game offers the perfect vehicle for the TV show’s viewers to expand their interest in the series.”

Cookie Jar’s Magi-Nation online role-playing adventure is based on the popular children’s animated television series of the same name, which airs on Kids’ WB! on the CW in the US and CBC in Canada. The series follows the adventures of 15-year-old Tony Jones, an average teen from Earth who finds himself mysteriously transported to the magical world of Magi-Nation. Tony and his two young Magi heroes-in-training follow an incredible journey of riddles, battle and self-learning on their journey to defeat the evil Shadow Magi who are out to rule their world.