On Jan. 31, 2008, fans of “Madden NFL 08” on Xbox 360 will be able to participate in online activities including the opportunity to create their own Madden Bowl with friends, registering for a four-day Play & Win to win exclusive prize packages and the chance to play head to head against NFL athletes in a Game with Fame as they hone their skills in preparation for Madden Bowl XIV. To kick off the weekend, Xbox LIVE will host Game with Fame sessions allowing Xbox LIVE Gold members to sign into Xbox LIVE at 6:30 p.m. on Thursday, Jan. 31, and score an opportunity to chat and play “Madden NFL 08” against NFL star Patrick Willis of the San Francisco 49ers. They can also sign into Xbox LIVE that evening to chat and play “NFL Tour” cover athlete and NFL star Shawne Merriman of the San Diego Chargers. NFL players will participate in the Game with Fame from Arizona just hours before they try to win the Madden Bowl XIV and claim yearlong bragging rights among their football-playing brethren. Those interested in competing with Willis and Merriman should send a friend request to the Xbox LIVE Gamertags WillisGwF and MerrimanGwF. In addition the GWF, all weekend, “Madden NFL 08” gamers can create their own Madden Bowl by downloading an eight- or 16-person bracket-style tournament and playing friends over Xbox LIVE.