"The concept for this unique simulation is like Santa's workshop meets retail tycoon," said Gui Karyo, Executive Vice President of Operations, Majesco. "Toy Shop combines creative toy-making with overall store management to give players insight into the challenging, yet rewarding, business of fun. We believe Toy Shop has the same type of appeal as successful casual games like Cooking Mama and Cake Mania."

In Toy Shop, players can choose their style of play -- whether it's assuming full control of all aspects of the family toy business or just making toys to sell in the store. As the business grows, seasonal holidays will attract new customers that will in turn help the business grow and unlock additional store locations. A true hands-on management approach is the key to success as players use the stylus to make toys, adjust prices, manage merchandising and review customer habits that affect buying patterns. An unhappy customer just might spread the word and compromise your reputation so service is a critical component to the burgeoning business. Shop owners can create more than 30 toys for the store, including teddy bears, action figures and board games, and a tutorial helps future entrepreneurs learn the ropes of the business.