As the presenting partner, EA SPORTS will also conduct a number of events around the launch of the popular new videogame NBA LIVE 08, which is available across Europe today on the Xbox 360 video game system from Microsoft, PLAYSTATION 3 and PlayStation 2 computer entertainment systems and the PSP (PlayStationPortable). Wii and PC versions of the game hit stores on October 19.

“NBA Europe Live is a fantastic platform for EA SPORTS and our partners at the NBA to share our passion for real and virtual basketball with fans and gamers across Europe,” said Matt Bilbey, Senior Director of International Marketing, EA SPORTS. “We’re pleased to continue to be ambassadors for NBA basketball and with the launch of NBA LIVE 08 in Europe today are excited for gamers to be able to celebrate the best basketball action on the virtual court.”

“Following the success of last year’s tour, we are pleased to have EA SPORTS with us again as the presenting sponsor of NBA Europe Live presented by EA SPORTS,” said Sophie Goldschmidt, Vice President of Marketing Partnerships & Business Development for NBA Europe. “Once again, this ambitious international competition continues to be a celebration of the game of basketball for fans throughout Europe – both on the court and with NBA LIVE.”